10+ Things to Add to Your Community Action Toolkit

As I mentioned on my List of 10 on hashtags, I’m working on a series of assignments and classroom activities that will support the “Digital Assignments for Activist & Justice-Oriented Projects” presentation that I’m giving at the Computers and Writing Conference this year. In this list I’m moving on to community action toolkits (see examples below) and several overarching assignments.

First, let me explain what these toolkits are. Imagine you have a group of people all interested in a specific cause, but unsure how they can promote their work and gain other followers. That’s where these toolkits come in. They provide some background on the cause and why it’s needed, and, then, they outline how to promote and participate in the common cause.

Because community action efforts are typically grassroots movements, toolkits help those organizing and promoting their cause. Toolkits can include advice on reaching out to community supporters, the media, and the public. Further, they can include step-by-step instructions for common tasks that support community efforts, such as writing letters to politicians and government officials as well as to media outlets such as letters to the editor and comments on news websites. The name of these collections, toolkits, are a perfect analogy: these collections provide the tools and resources that a community effort can use to promote its cause.

Deciding on the Composing Strategy

These assignments and activities present opportunities for students to create their own community action toolkits, focusing on the ways that writing and digital composing contribute to activism and social justice efforts:

• Individually-authored Toolkits: Use this assignment as a course-long project by asking each student to create their own toolkit, working individually. Based on the length of your course, suggest the number of documents students should compose. If appropriate for your course, choose specific items students need to complete. Allow for some choice among options as well.
• Small Group-authored Toolkits: Arrange students in small groups, and have each group choose a community effort for its focus. Ask each group member to contribute to the toolkit by creating one (or more) components of the report. The entire group is responsible for framing the toolkit and ensuring consistency in the overall document.
• Class-authored Toolkits: Choose a community effort as a class, and have each student in the class contribute to the overall class-authored toolkit. The class can begin by collaborating on design guidelines to make the assembly of the document smoother.
• Individual Projects: Instead of creating a complete toolkit, choose any of the components listed as an individual writing assignment. For example, everyone in the class writes an FAQ on a local community action campaign.

Choosing a Local Focus

If possible, students will choose a local community action efforts and create their toolkits to support those efforts. The activities can work for larger efforts as well; however, students may find that resources already exist. For example, the U.S. Department of Health and Human Services has published a StopBullying.gov Community Action Toolkit that takes on the campaign to end bullying in schools. Rather than duplicating such work, students can provide resources specifically focused on what the local community needs.

When working on local community efforts, students can also benefit from closer access to the audience and stakeholders for their toolkits. For instance, students working on an anti-bullying campaign on campus can connect with administrators and faculty who support their cause and with some persuasion, possibly have their toolkits adopted for local use.

Deciding on Media for Interaction

In addition to choosing the kind of community action students explore, you can narrow their projects to particular kinds of interaction—anything from fairly traditional print communications to highly visual or interactive broadcast or social media. Here are the most obvious options:

• Open Guide: Students can write a general guide without restrictions. Anything that fits the genre goes. Students can decide if they want to focus more specifically.
• Guide for All Media: Students ensure that their guide covers a variety of media, including print media, social media, video and broadcast media. A broader toolkit of this sort is perfect for class-authored toolkits, as it broadens the list of components to include.
• Guide for Social Media: Students focus specifically on community action that uses social media as the primary communication tool. Resources in the toolkit would focus on sites such as Twitter, Instagram, Pinterest, YouTube, and TikTok.
• Guide for Broadcast Media: Students produce broadcast-ready videos that can be shared on sites such as Facebook, Twitter, and YouTube. Videos can also be embedded on websites and in blog posts as well as distributed to local media outlets (e.g., open access channels and local community television stations).

Toolkit Components

Your Community Action Toolkit can include a variety of resources. Depending upon the needs of the community and the goals of the community action group, you can add information to tell readers about the group and its work as well as resources to help readers participate in the work of the group. Once you determine who your readers are and establish the purpose for your toolkit, choose among the following items to include in your toolkit:

1. Background on the Campaign & Need
   Every toolkit needs some background information that explains the cause and persuades readers to join in working for change. Tell the story of your cause and the needs it will serve. Remember that stories make your cause personal, so focus on a specific person or people who have or will benefit from the campaign. Be sure that your background information convinces readers why the cause is important to the community. Keep your paragraphs short and clear, and add photos that help tell your story.
2. Timeline
   Provide a fast review of the key accomplishments the community has reached and the levels of need that exist. Your timeline can include past events as well as upcoming milestones. Try using a tool such as Knight Lab’s TimelineJS to create an online timeline for a web-based toolkit.
3. Info Sheet or Fact Sheet
   People interested in the community effort can use the fast facts from an info sheet or infographic to convince others to support the cause and to promote the group’s work. Create a one-page sheet that provides the most important details about the cause and how the community works to solve it. See the “Intimate Partner Violence and Transgender Communities: Factsheet” (on page 7) for an example of the genre. If your toolkit is to be a print document, you might increase the size of your info sheet to a two-page spread. Incorporate document design and graphical details to make the info sheet easy to understand. Use the Fact Sheets resources from Kent State to learn more about info sheets.
4. Infographic
   Identify significant data related to your cause and create an infographic that visually presents the details.
   Read the article “Designing Effective Infographics” (2018) from the Nielsen Norman Group to find out more about infographics. You can find Infographic templates on sites like Canva, Venngage, or Easel.ly. [Teaching Note: For a more structured assignment, use The Infographic Project from Writing Commons.]
5. Campaign Schedule/Key Dates
   If the community action group has upcoming events, create an agenda or a calendar that indicates the dates and provides those who use the toolkit with the basic information they need to participate in the events. For events that take place regularly (like an annual activity), you can point to past resources to show the successes the campaign has had. Adobe Express (formerly Spark) and Canva include calendar templates.
6. Case Studies
   Stories will draw people into the campaign, as they read how others faced challenges and worked to succeed. Add case studies or success stories to the toolkit to demonstrate the impact that the community effort can make. Tell the story from a participant’s point of view, integrating quotations and descriptive details that show the reader how community action has made a difference. Photographs of the people in the story will emphasize that these are real members of the community who have benefited from community action. For examples, see the Appendix: Stories of Success (p. 71) in the Be the Change—Community Action Toolkit. If you have before and after images that you can include, use the Juxtapose tool from Knight Lab to create slick comparisons that show the change.
7. Instructions on How to Participate
   Readers who are new to the community need instructions that show them how they can participate in the work of the campaign. Choose activities that fit your toolkit, and provide step-by-step details on how to accomplish them. For a social media toolkit, for instance, you can provide instructions on how to participate in an Instagram Hop, a Tweetstorm or a Twitter Chat. Consult the technical writing resources on Writing Instructions for help with the genre. Read the StopBullying.gov Resources (p. 33) for an example of step-by-step instructions.
8. How to Contact a Politician
   Add instructions on how to contact government officials and elected representatives to ask for support of the community action project. Include step-by-step details on how to identify specific people to connect and how to compose effective messages. Further, provide sample letters, text messages, and phone/voice mail scripts that readers can use as models. Consult Section 1. Writing Letters to Elected Officials from the Community Tool Box for examples of what this section can include. To understand how audience effects toolbox documents, compare Contact Elected Officials (written for family adults) and Contacting Your Representatives (written for youth advocates)—both from the Community Action Toolkit: A Guide to Advancing Sex Education in Your Community.
9. How to Write an Op-Ed or Letter to the Editor
   Letters and public statements can share the community action through newspapers and television sites as well as through blog posts and similar forum sites. Add instructions that show members of the community how to compose their messages and provide advice on submitting them to local media outlets. The “Writing Opinion Editorials and Letters to the Editor” resources from the CDC’s “Community Action Toolkit: A Guide to Advancing Sex Education in Your Community” (2021) are a good model. You can also find useful ideas in Tips for Working with the Media (p. 22) from the StopBullying.gov Community Action Toolkit.
10. Shareable Images or Videos
    Create a collection of easy-to-share images and videos that community members can post in their social media networks. Focus on images and videos that focus on your main message without any clutter. Videos can focus on public service announcements, brief testimonials, and news from the community. Follow the guidelines for image size and shape and video resolution and length that are recommended on the sites where they will be shared. For instance, choose square images to be shared on Instagram.
    Section 19. Using Social Media for Digital Advocacy from Justice Action Toolkit | Community Tool Box outlines useful background information. The shareables and Twibbon resources in the 2020 Global 16 Days Campaign Social Media Toolkit and Social Media Posts for COVID-19 Vaccine Boosters are useful examples.
11. Sample Posts
    Compose ready-to-post status updates that community followers can easily copy and paste on their social media networks. As with shareable images and videos, Section 19. Using Social Media for Digital Advocacy from Justice Action Toolkit | Community Tool Box provides useful tips. Text Messages for Community-Based Organizations to Encourage Vaccination and the Community Action Month- Mini Toolkit #1 provide sample text messages to copy and use. In addition to posts meant to be copied and pasted, consider other kinds of messages that community members may find useful. The Social Media Safety Toolkit for Veterans, Their Families, and Friends, for example, directly addresses the possible issues that their community may face by including Sample Responses to Posts and Tweets That Indicate Emotional Distress (p. 4).
12. Slideshows
    Design PowerPoint, Keynote, or Google Slides presentations that can be used to share details about the accomplishments and goals with the community and that community members can use to encourages others to participate in the efforts of the group. Check out the Presentations section (pp. 12–18) of Effective Tools for Communications and Leadership in Indian Country for useful advice on creating presentations. For examples, the sections of the Justice Action Toolkit | Community Tool Box include Powerpoint presentations that summarize the information included on each topic in the toolkit. Use the tabs above the Main Section to switch to a link allowing you to download the presentation. You can also create slideshow carousels, or Stories, that rotate on social media sites like Instagram. See How social justice slideshows took over Instagram for more details.
13. FAQ
    Gather a list of questions that community members may have about the cause or about the community actions to support it, and then provide clear answers to each one. Use the
    FAQs on COVID-19 Vaccines for Essential Workers in Agriculture as an example. Find advice on writing FAQs from ZenDesk’s “8 great FAQ page examples and how to create your own” or Truckee Meadows Community College’s “FAQ Writing Guidelines.”
14. Glossary
    Go through your toolkit and identify words and phrases that community members may be unfamiliar with.
    Your list can include abbreviations and acronyms, proper names of relevant parts of the organization or of documents that the group relies on. For each word or phrase, explain what it is and how ti relates to the community. See the Glossary (p. 72) in the Be the Change—Community Action Toolkit for an example, and consult Writing Definitions from the Purdue OWL for help with the genre.
15. Additional Resources
    Gather links to additional resources that provide community members with more information or tools to use as they work toward the community’s goals. Include direct links to the resources and short annotations that explain what the resource is and how it will help the community member. Add subheadings to help community members find what they need easily. For examples, see the list of Further Resources (p. 10) from the Community Action Toolkit for Addressing Intimate Partner Violence Against Transgender People and Social Media Suicide Prevention Resources and Additional Suicide Prevention Resources (p. 8) from the Social Media Safety Toolkit for Veterans, Their Families, and Friends. Consult the Annotated Bibliographies resources from the Writing Center at the University of North Carolina at Chapel Hill for tips on writing annotations.

Example Toolkits

Center for Community Health and Development. (2020). Justice Action Toolkit | Community Tool Box. Retrieved May 6, 2022, from https://ctb.ku.edu/en/justice-action-toolkit

Center for Women’s Global Leadership at Rutgers, The State University of New Jersey. (2020). 2020 Global 16 Days Campaign Social Media Toolkit. Global 16 Days Campaign. Retrieved May 6, 2022, from https://16dayscampaign.org/2020-global-16-days-campaign-social-media-toolkit/

National Association for State Community Services Programs. (2016). Community Action Month- Mini Toolkit #1. Retrieved May 6, 2022, from https://nascsp.org/community-action-month-mini-toolkit-1/

National Coalition of Anti-Violence Programs. (2017). Community Action Toolkit for Addressing Intimate Partner Violence Against Transgender People. National Coalition of Anti-Violence Programs. Retrieved May 6, 2022, from https://avp.org/wp-content/uploads/2017/04/ncavp_trans_ipvtoolkit.pdf

National Congress of American Indians, & Pyramid Communications. (2011). Effective Tools for Communications and Leadership in Indian Country. National Congress of American Indians. https://www.ncai.org/news/tribal-communicators-resources/NCAI_ConferenceBooklet_FINAL_SinglePage.pdf

Sexuality Information and Education Council of the United States (SIECUS). (2018, November 18). Community Action Toolkit: A Guide to Advancing Sex Education in Your Community. SIECUS. Retrieved May 6, 2022, from https://siecus.org/community-action-toolkit/

U.S. Department of Health and Human Services. (2021, December 16). COVID-19 Community-Based Organizations Toolkit. WECANDOTHIS.HHS.GOV. https://wecandothis.hhs.gov/resource/community-based-organizations-toolkit

U.S. Department of Health and Human Services. (2017). StopBullying.gov Community Action Toolkit. Retrieved May 6, 2022, from https://www.stopbullying.gov/sites/default/files/2017-09/community-action-toolkit.pdf

U.S. Department of Veterans Affairs. (2022, February 10). Suicide Prevention—Mental Health [General Information]. https://www.mentalhealth.va.gov/suicide_prevention/prevention/index.asp

Verhoeven, Andii. (2014). Be the Change—Community Action Toolkit. World Association of Girl Guides and Girl Scouts. Retrieved May 6, 2022, from https://www.wagggs.org/en/resources/be-change-community-action-toolkit/