Design Principles from Career Field to the Writing Classroom

Students typically know about design in their own career fields. Civil engineering majors, for instance, typically know what a good bridge, a well-designed intersection, or an efficiently designed airport looks like. They may not be able to design and build one yet, but they can tell the difference between a good design and a bad one.

This active learning strategy taps into students’ prior knowledge on design and then asks them to apply what they know to document design. The activity has two parts: first, students document their own knowledge, and second, they collaboratively draw conclusions about design and consider how the concepts apply to writing. The Individual Activity described below is presented as it would be to students while the Follow-Up Group Activities are presented as instructions for the teacher.

The Individual Activity

Before we begin our discussion of the principles of design that apply to writing, I want you to think about how design principles shape work in your own career field. For this activity, find an object related to your career field that demonstrates strong design principles and then prepare an informal presentation that explains the design principles to your group. Using the presentations from all your group members, you will reflect on what we can say about design across disciplinary and career fields.

Instructions

1. Focusing on your career field, choose a well-designed object. A civil engineer could choose a bridge. A software developer could choose a program interface. A packaging science major could choose a reusable packaging system. A building construction major could choose a hand or power tool. Whatever you choose, be sure that you would say it is well-designed and that you are familiar enough with the object to talk about it.
2. Brainstorm a list of features that demonstrate the object’s good design. Just jot down the features that come to mind. You will come back to this list later in this activity.
3. Find information on your object that you can share in class. Ideally, find digital versions that you can incorporate into your presentation. Possible sources include the following:
   • Photos or screen shots
   • Drawings or illustrations
   • Instruction manuals
   • Schematic diagrams
   • Blueprints
   • Advertising materials
   • Demonstration or instructional videos
4. Review the information you collected for additional features that point to the fact that the object is well-designed. As you find characteristics, add them to your brainstormed list.
5. Create a chart that aligns characteristics that make the object well-designed with the evidence from the information you have gathered. For instance, you might point to details in a photo that demonstrate a feature that contributes to the design. You can add or remove features from your list as you work.
6. Create a slideshow presentation to share the features you have identified as integral to a well-designed object in your field, following these guidelines:
   • Add a title slide that shows an image of your object and provides a title that identifies the object. For instance, you might use a title such as “Strong Design in the Humpback Covered Bridge.”
   • Add a slide for each characteristic of good design you have identified, following these suggestions:
     • For the title of the slide, use a word or two to name the characteristic.
     • Include the evidence that you found that demonstrates that characteristic.
     • Add a source citation for your evidence.
     • Do not add any more description or bullet points since you will explain the details to your group.
     • Add speaker’s notes if you like.
7. Practice your presentation so that you are ready to share your well-designed object with your group. Aim to share your information in two to three minutes. Revise your presentation as necessary after your practice session.

Follow-Up Group Activities

1. After students have their presentations ready, arrange the class in small groups and ask students to share their presentations with one another. Have students listen for similarities among the principles that are presented. Remind them that the same underlying principle or idea may not use the same name in every career field.
2. Once students complete the individual presentations to their groups, ask them to identify five characteristics that transcend a single career field. Explain that students are looking for similarities among all the principles that have been presented. If students need additional help, suggest that they look at what the principles focus on. For instance, are there principles that focus on what the object looks like? Consider how they are similar.
3. Have groups share their five characteristics by writing them on a section of the board, on a Google Slide, or on chart paper. Ask each group to explain their five characteristics briefly.
4. Use a full-class discussion to look for patterns and similarities among all of the characteristics that have been posted. Ask students to share their immediate observations, and use questions to help them see any details that are less obvious.
5. Display a well-designed document, or pass out copies for students to observe. You can also point to a document in your textbook. Ideally, choose an example related to an current or upcoming writing assignment.
6. Invite students to apply the characteristics posted by their small groups to the example document. As necessary, ask questions that help students apply their career-field knowledge to the example. For example, ask students to apply design principles about an object’s appearance to the appearance of the example document.
7. Synthesize student observations by listing the characteristics that apply to document design. Take advantage of the opportunity to introduce and discuss key principles of design (such as contrast, repetition, alignment, and proximity) by connecting to the principles that students have identified.
8. Follow this activity with one of the ideas from Examining Design Principles through Active Learning Tasks or ask students to apply the design principles discussed in the class sessions to the drafts they are currently working on. Alternately, students can apply the design principles to their presentation slides.

Final Thoughts

Writing and document design can feel alien to students whose area of expertise lies outside the writing classroom. This activity makes students experts in the classroom, telling us all about their career field and then applying that expertise to document design. Students work as active learners, building connections between what they know and the work of the writing classroom. How do you help students understand concepts in the writing classroom that may not seem obvious to them? Do you have classroom activities or assignments to share? I would love to hear from you. Just leave me a comment below.

Photo credit: Virginia’s Oldest Covered Bridge, Humpback Covered Bridge by Don O’Brien on Wikimedia Commons, used under a CC BY 2.0 license

This post originally published on the Bedford Bits blog.

Write This, Not That: A Class Activity

Writing a simple email message can turn me into an overthinking scaredy-cat. Am I using the right phrase? Do I sound like I’m apologizing too much? Am I oversharing? Am I being too vague? Ugh.

I end up evaluating, re-evaluating, revising, writing, and then erasing any time I have to send an important message. What should be an easy message telling someone my manuscript will be late or I can’t make a meeting becomes agony.

Imagine my joy when a friend shared Dani Donovan’s “E-Mail Like a Boss” matrix on Twitter. Even better, her “Write This, Not That” style suggestions are a perfect model for a classroom activity.

In the image below, Donovan (@danidonovan) concentrates the kinds of sentences I struggle with into short, direct ideas that avoid unnecessary apologies or padding:

For students, this matrix can demonstrate two things. First, there is the obvious face value of the information: students gain some stronger ways to say things in emails and elsewhere. Second, each pair demonstrates the value of revision, showing stronger ways to phrase the same idea. To use the matrix in class, I would follow these steps:

1. Students can work in small groups or as a whole class to discuss how the suggested alternatives improve on the original.
2. Together, brainstorm other email sentences and messages that can be difficult to write. Students are sure to come up with some ideas immediately, such as telling a professor that they are ill and won’t be in class. While you will want to keep the scenarios they come up with appropriate for the classroom, try to push students to get beyond simple scenarios.
3. If time allows, students can search their email for messages that they have struggled with and add those ideas to the list.
4. As a class, review the brainstormed lists and identify nine situations to focus on.
5. Assign each of the situations to a small group or pair of students. Ask students to create their own “Write This, Not That” style suggestions, using Donovan’s matrix as their model. The groups can record their suggestions in a shared class document if desired.
6. Once all the groups have completed the task, ask groups to present their recommendations to the class, and arrange for everyone to have a copy of the suggestions for future use.

To go beyond the original matrix, students can think about other writing situations that they encounter frequently, creating “Write This, Not That” suggestions for other tasks they complete, such as description, persuasion, and research essays. As another option, students can review their own drafts, identify sentences or phrases that they have struggled with, and then work together to create “Write This, Not That” alternatives in a group peer review activity.

Final Thoughts

If you use this “E-mail Like A Boss” image with students, be sure to share Donovan’s ADHD Explained Using Comics collection as well. Donovan explains these ADHD webcomics this way:

ADHD can be difficult to explain, and even harder to talk about. We’re creative, friendly, and misunderstood by a lot of people. My hope is to help people with #ADHD feel understood and seen, and be able to share their experiences with others.

Her comics can inspire other writing activities as well as discussion of how to communicate ideas that readers may not be familiar with. If your class is exploring comics and graphic novels, this collection demonstrates how a comic designer has used the genre to share her message with readers.

If you try any of these activities, I would love to hear from you. Please leave me a comment to tell me how it worked in your classroom or share other ways to use these resources.

This post originally published on the Bedford Bits blog.

A Classification Activity Based on Visual Qualities

Today I have a classification activity that asks students to use visual design as they compare items by creating categories based on the visual qualities of the items they classify. The activity builds on designer Haik Avanian’s classification of 2020 presidential campaign logos, shared a few weeks ago by my colleague Shelley Reid.

In his Twitter update on the classification, Avanian explains that the logos are “loosely organized by visual qualities.” The original image included an incorrect logo for Tulsi Gabbard, so I have included the revised version (click the image to see an enlarged version):

Share the image with your class to begin the activity, asking students to consider the categories and their effectiveness for organizing the logos. Encourage students to think of other visual categories that would fit the logos. The point is not to focus on the politicians behind the logos. Have students look at the designs and categories only. Naturally, if your class is discussing political issues, you can ask students to consider how political issues influence the logo choices as well.

Make Updates

Have students update the images as possible. Several of the campaigns have alternative versions. In particular, you will find color versions for most of the logos that are shown as black and white only. Students can consider whether the color versions fit the existing categories, making changes to the categories as appropriate.

Evaluate the Logos

Expand the discussion by sharing some of the replies that appear on Avanian’s Twitter update. Avanian analyzes some of the logos further in the replies, declaring Cory Booker the winner of the logo competition. In reply to a question, Avanian also explains this definition of visual qualities in art: “Visual qualities are essential elements that an artist uses in his art work. These are qualities that are visible and are used to express or convey the artist’s idea of his work. Visual qualities include color, shape, texture, form, etc” (emphasis Avanian’s).

Expand to Other Political Campaigns

Finally, show students the collection of 2018 U.S. Congressional campaign logos from The Center For American Politics And Design. While the collection of logos is useful as it stands, the filters on the site allow students to narrow the collection by design features such as logo color, iconography, and font, as well as by features such as political party and the state represented. Using the site, students can assemble their own custom collection of logos and then create their own classification systems for the logos.

Move Beyond Political Logos

To extend the activity beyond political campaigns, ask students to apply these same analysis and classification strategies to other logos they encounter. Since nearly every business has a logo of some kind, students can likely find a focus that relates to their personal interests. Here are some ideas that come to mind:

• Professional sports logos
• Restaurant logos
• Department store logos
• Bakery logos
• Extracurricular club logos
• Sporting goods logos
• Technology company logos
• Automobile logos
• Game app logos
• Television network logos

Alternatively, you can ask students to ignore what item or organization the logos relate to by collecting logos that share a design feature, such as red logos or logos featuring a typography. Once they have their collection of logos, students can work to classify their logos, using some of the same ideas that were applied to the political logos.

Final Thoughts

One of the biggest advantages of this activity is its flexibility. You can use it to talk about visual design principles, advertising, politics, and classification systems. Adapt the activity further by looking at changes to logos over time (e.g., how a corporate logo has changed), and consider why the logos have changed. Have students look at political campaign logos from another country, and ask students to consider how culture influences the logo design.

What ideas do you have for using this logo activity? I’m sure there are many more options, and I would love to hear what you could do with these resources. Share your ideas by leaving a comment below.

This post originally published on the Bedford Bits blog.

Designing a Twist on Active Learning Strategies

Last week, I shared a series of active learning strategies focused on design principles, related to a research poster project that students are working on this month. That activity inspired me to consider how I could rethink active learning strategies to discuss design and visual rhetoric.

The result is my new versions of three activities, suited for analysis of a visual document design or a visual artifact (such as a poster). For each task, I explain how the original learning task is used, and then I follow with the prompt that I created for my twist on the strategy.

Active Learning Tasks

Muddiest and Clearest Points

Original: Muddiest-point and clearest-point tasks ask students to reflect on recent information from the class and identify the relevant ideas or concepts. The muddiest point is the idea or concept that the student understands least while the clearest point is the idea or concept that the student understands most fully.

The Twist: Examine the image or document and identify the muddiest point and the clearest point in the visual design. For the muddiest point, identify the place in the visual where the image, the text, or other aspects are hardest to identify and understand. It might be a place where the image is blurred, faded, overexposed, or in shadows. It could be a place where an element is small, cropped off or otherwise incomplete. Once you identify the muddiest point, consider what it contributes to the overall image or document and why it is minimized in comparison to other aspects of the image or document.

For the clearest point, look for the opposite place, where the image, the text, or other aspect is clearest and easiest to identify and understand. It might be a place that it larger, sharply focused, brighter, or highlighted in some way. Once you identify the clearest point, consider what it contributes to the overall image or document and why it stands out so clearly in comparison to the other aspects of the image or document.

Four Corners

Original: This active learning strategy relies on the physical layout of the classroom. The teacher sets up a station–with a discussion topic, problem to solve, or issue to debate–in each of the room’s four corners. Students are divided into four groups and rotate through the stations, or they visit only one station and then share the corner’s discussion with the full class.

The Twist: Focus on the four corners of the image or document you are examining. Label them as Top-Left, Top-Right, Bottom-Right, and Bottom-Left. Think about what appears in each corner–text, color, drawings, photographs, shadows, and so forth. In addition to considering what appears in each corner, reflect on aspects such as the size of the elements. Take into account how the content of the four corners relates to the rest of the image or document and how the corners relate to one another. After your analysis of the four corners, hypothesize what the corners contribute to the overall visual design.

Background Knowledge Probe

Original: Background knowledge tasks can take various forms, from freewriting about a previous lesson or experience to a scavenger hunt. The teacher either asks a question that will trigger students to recall prior knowledge about the topic, or the teacher can set up situations that require prior knowledge to complete a task. This strategy tells the teacher what students already know, so she can avoid reviewing information unnecessarily. Further, it helps students recall concepts and ideas that a new lesson will draw upon.

The Twist: Take the idea of a background knowledge probe literally. Examine the image or document, and focus on the background of the design. How does the background differ from the rest of the image or document? Does it complement the foreground? Does it provide a contrast? Is it a simple, blank canvas, or does it add information to the message? Based on your examination of the image or document, explain how the background contributes to the overall visual.

Final Thoughts

Like the active learning strategies that I shared last week, the three active learning strategies above ask students to look at the design of an image or document from different perspectives. By focusing on a specific area of the visual message, students isolate how the various parts of the visual contribute to its overall message.

Do you use active learning strategies in the classroom? How do you ask students to examine the way that visual design contributes to a message? If you have classroom activities to share, I would love to hear from you. Please leave a comment below to tell me about your strategies.

Image credit: See Writing Differently 2018 7 by COD Newsroom on Flickr, used under a CC BY 2.0 license.

This post originally published on the Bedford Bits blog.

Examining Design Principles through Active Learning Tasks

My students are beginning research posters this week, so the course is returning to information on effective design and in particular the design principles of Contrast, Repetition, Alignment, and Proximity. In today’s post, I’ll share the active learning tasks I’m using to ask students to recall prior knowledge and give them hands-on work with the design principles.

Active learning tasks ask students to engage directly in their learning process by “involving [them] in doing things and thinking about the things they are doing” (Bonwell & Eison 1991).

A simplified explanation of this teaching strategy compares students’ minds to sponges and to mechanical gears. Passive learning strategies, such as lectures, treat the student’s mind like a sponge, ready to absorb ideas as it creates a repository of information. It aligns well with Paulo Freire’s banking model of education. Active learning strategies, alternately, engage the student’s brain as if it were a machine made of interlocking gears, turning and churning as it tests hypotheses and creates knowledge.

The series of tasks I describe below asks students to recall what they know about the design principles, to apply the principles through several analysis activities, and to forecast how they will use the principles in their research posters.

Background Readings and Resources

Basic Activity Logistics

The course includes weekly writing and revision activities that students complete individually and in groups. Discussion prompts and related activities are posted as weekly activities. Since I teach a fully-online course, this work is submitted as a discussion post to me in the course management software. These tasks are much like the in-class activities that would be part of a face-to-face course.

The tasks below give you the short version of the prompt. I add more specific details on how to post, share, and reply to one another in the assignments shared with students.

Active Learning Tasks

Design Principles Scavenger Hunt

Go on a hunt on campus or online for a good or bad visual. It can be any kind of visual–a digital sign, a full-page ad in a magazine, a billboard, and so forth. It doesn’t have to be a research poster. Here’s one way to find a visual for this discussion: Find a bulletin board on campus. Stand across the hall from it, and identify the one piece on the bulletin board that grabs your attention.

Take a photo of the visual you find or save the visual if you found it online. Add a paragraph that tells us why it is a good visual or a bad one. Use the ideas from the textbook to support your ideas.

Design Principles Prescription

You are the Design Doctor. Choose a visual from the Design Principles Scavenger Hunt or one that you have found elsewhere, and consider how well the visual uses the design principles of contrast, repetition, alignment, and proximity. Respond in three parts:

1. Describe how the visual uses the design principles.
2. Diagnose the design shortcomings of the visual.
3. Prescribe solutions that will improve the visual.

Positive Application Task

Choose a visual from a previous project in the course or one that you are planning to use in your research poster. Annotate the visual with details on how you have used the design principles of contrast, repetition, alignment, and proximity. Label features of the visual with arrows that pair with related descriptions and explanations of the design principles. Use Figure 11.1 on pages 251—52 of Technical Communication as the model for your response.

Research Poster Design Plan

Based on what you know about the design principles of contrast, repetition, alignment, and proximity, create a design plan for your research poster.

1. Brainstorm a list of ideas you want to emphasize in your poster.
2. Apply design principles to the ideas, indicating strategies you can use to highlight the content on your poster.
3. Create a style sheet for your poster, outlining the design decisions you have made. For instance, your style sheet should cover information such as the following:
   • What font and font size will you use for regular text?
   • What font and font size will you use for Level 1 headings? Level 2 headings?
   • What colors will you use on the poster, and where will you use them?

Final Thoughts

These four active learning activities seem relatively simple on the surface; however, they build on one another to lead students to recall how the design principles work and then apply those principles to their own work. What strategies do you use to encourage students to apply composing and design strategies to their own work? Please tell me by leaving a comment below.

References

Bonwell, C. C., & Eison, J. A. (1991). Active learning: creating excitement in the classroom (ASHE-ERIC Higher Education Report No. 1). Washington, DC: School of Education and Human Development, George Washington University. Retrieved from http://files.eric.ed.gov/fulltext/ED336049.pdf

Freire, P., & Macedo, D. (2000). Pedagogy of the Oppressed, 30th Anniversary Edition (30th Anniversary edition; M. B. Ramos, trans.). New York: Continuum.

Photo credit: The Open University Brand Design Guidelines by DAMS Library, on Flickr, used under a CC-BY 2.0 license.

This post originally published on the Bedford Bits blog.