Photo: Latke Time [345/366] by Tim Sackton on Flickr, used under a CC-BY 2.0 license
I’m using a food-related theme for my summer technical writing course. The first assignment is an oral presentation (video) that they will use to introduce themselves to the class and then share a personal food story with the class. To kickstart their ideas, I created this List of Ten. I should work for any course that is focusing on food.
What food must be in your home? Why? What happens if it’s missing?
Tell us about a favorite (yours or your family’s). It can be a favorite meal, restaurant, dessert, cook, or something else.
Tell us about the most complicated thing you’ve ever prepared or seen prepared. How did it go?
What is your food indulgence? Tell us a story about the food that takes you to your happy place.
Tell us the story of the weirdest thing you ever ate/drank. What was the experience like?
Share a story of a time you were judged (or that you judged someone else) because of what they ate/drank.
Tell the story of your experience with a food you hate.
What has been your biggest food fail? Tell us about a meal or food situation that went wrong.
What food is your enemy and why? Tell us a story of your battle with that food.
What food aroma/smell takes you somewhere else? Tell us the story of where you go and how the smell is part of that trip.
Extra Tips
Your story does not have to be on the numbered list above. It’s just a list of ideas to help you get started.
For our purposes, food is widely defined. It can include meals, ingredients, beverages, candy, and so on.
You can talk about your food experiences, the experiences of your family (however you define family), or experiences related to your culture or community.
Please no stories about topics like the first time I got drunk.
As I mentioned on my List of 10 on hashtags, I’m working on a series of assignments and classroom activities that will support the “Digital Assignments for Activist & Justice-Oriented Projects” presentation that I’m giving at the Computers and Writing Conference this year. In this list I’m moving on to community action toolkits (see examples below) and several overarching assignments.
First, let me explain what these toolkits are. Imagine you have a group of people all interested in a specific cause, but unsure how they can promote their work and gain other followers. That’s where these toolkits come in. They provide some background on the cause and why it’s needed, and, then, they outline how to promote and participate in the common cause.
Because community action efforts are typically grassroots movements, toolkits help those organizing and promoting their cause. Toolkits can include advice on reaching out to community supporters, the media, and the public. Further, they can include step-by-step instructions for common tasks that support community efforts, such as writing letters to politicians and government officials as well as to media outlets such as letters to the editor and comments on news websites. The name of these collections, toolkits, are a perfect analogy: these collections provide the tools and resources that a community effort can use to promote its cause.
Deciding on the Composing Strategy
These assignments and activities present opportunities for students to create their own community action toolkits, focusing on the ways that writing and digital composing contribute to activism and social justice efforts:
Individually-authored Toolkits: Use this assignment as a course-long project by asking each student to create their own toolkit, working individually. Based on the length of your course, suggest the number of documents students should compose. If appropriate for your course, choose specific items students need to complete. Allow for some choice among options as well.
Small Group-authored Toolkits: Arrange students in small groups, and have each group choose a community effort for its focus. Ask each group member to contribute to the toolkit by creating one (or more) components of the report. The entire group is responsible for framing the toolkit and ensuring consistency in the overall document.
Class-authored Toolkits: Choose a community effort as a class, and have each student in the class contribute to the overall class-authored toolkit. The class can begin by collaborating on design guidelines to make the assembly of the document smoother.
Individual Projects: Instead of creating a complete toolkit, choose any of the components listed as an individual writing assignment. For example, everyone in the class writes an FAQ on a local community action campaign.
Choosing a Local Focus
If possible, students will choose a local community action efforts and create their toolkits to support those efforts. The activities can work for larger efforts as well; however, students may find that resources already exist. For example, the U.S. Department of Health and Human Services has published a StopBullying.gov Community Action Toolkit that takes on the campaign to end bullying in schools. Rather than duplicating such work, students can provide resources specifically focused on what the local community needs.
When working on local community efforts, students can also benefit from closer access to the audience and stakeholders for their toolkits. For instance, students working on an anti-bullying campaign on campus can connect with administrators and faculty who support their cause and with some persuasion, possibly have their toolkits adopted for local use.
Deciding on Media for Interaction
In addition to choosing the kind of community action students explore, you can narrow their projects to particular kinds of interaction—anything from fairly traditional print communications to highly visual or interactive broadcast or social media. Here are the most obvious options:
Open Guide: Students can write a general guide without restrictions. Anything that fits the genre goes. Students can decide if they want to focus more specifically.
Guide for All Media: Students ensure that their guide covers a variety of media, including print media, social media, video and broadcast media. A broader toolkit of this sort is perfect for class-authored toolkits, as it broadens the list of components to include.
Guide for Social Media: Students focus specifically on community action that uses social media as the primary communication tool. Resources in the toolkit would focus on sites such as Twitter, Instagram, Pinterest, YouTube, and TikTok.
Guide for Broadcast Media: Students produce broadcast-ready videos that can be shared on sites such as Facebook, Twitter, and YouTube. Videos can also be embedded on websites and in blog posts as well as distributed to local media outlets (e.g., open access channels and local community television stations).
Toolkit Components
Your Community Action Toolkit can include a variety of resources. Depending upon the needs of the community and the goals of the community action group, you can add information to tell readers about the group and its work as well as resources to help readers participate in the work of the group. Once you determine who your readers are and establish the purpose for your toolkit, choose among the following items to include in your toolkit:
Background on the Campaign & Need
Every toolkit needs some background information that explains the cause and persuades readers to join in working for change. Tell the story of your cause and the needs it will serve. Remember that stories make your cause personal, so focus on a specific person or people who have or will benefit from the campaign. Be sure that your background information convinces readers why the cause is important to the community. Keep your paragraphs short and clear, and add photos that help tell your story.
Timeline
Provide a fast review of the key accomplishments the community has reached and the levels of need that exist. Your timeline can include past events as well as upcoming milestones. Try using a tool such as Knight Lab’s TimelineJS to create an online timeline for a web-based toolkit.
Info Sheet or Fact Sheet
People interested in the community effort can use the fast facts from an info sheet or infographic to convince others to support the cause and to promote the group’s work. Create a one-page sheet that provides the most important details about the cause and how the community works to solve it. See the “Intimate Partner Violence and Transgender Communities: Factsheet” (on page 7) for an example of the genre. If your toolkit is to be a print document, you might increase the size of your info sheet to a two-page spread. Incorporate document design and graphical details to make the info sheet easy to understand. Use the Fact Sheets resources from Kent State to learn more about info sheets.
Infographic
Identify significant data related to your cause and create an infographic that visually presents the details.
Read the article “Designing Effective Infographics” (2018) from the Nielsen Norman Group to find out more about infographics. You can find Infographic templates on sites like Canva, Venngage, or Easel.ly. [Teaching Note: For a more structured assignment, use The Infographic Project from Writing Commons.]
Campaign Schedule/Key Dates
If the community action group has upcoming events, create an agenda or a calendar that indicates the dates and provides those who use the toolkit with the basic information they need to participate in the events. For events that take place regularly (like an annual activity), you can point to past resources to show the successes the campaign has had. Adobe Express (formerly Spark) and Canva include calendar templates.
Case Studies
Stories will draw people into the campaign, as they read how others faced challenges and worked to succeed. Add case studies or success stories to the toolkit to demonstrate the impact that the community effort can make. Tell the story from a participant’s point of view, integrating quotations and descriptive details that show the reader how community action has made a difference. Photographs of the people in the story will emphasize that these are real members of the community who have benefited from community action. For examples, see the Appendix: Stories of Success (p. 71) in the Be the Change—Community Action Toolkit. If you have before and after images that you can include, use the Juxtapose tool from Knight Lab to create slick comparisons that show the change.
Instructions on How to Participate
Readers who are new to the community need instructions that show them how they can participate in the work of the campaign. Choose activities that fit your toolkit, and provide step-by-step details on how to accomplish them. For a social media toolkit, for instance, you can provide instructions on how to participate in an Instagram Hop, a Tweetstorm or a Twitter Chat. Consult the technical writing resources on Writing Instructions for help with the genre. Read the StopBullying.gov Resources (p. 33) for an example of step-by-step instructions.
How to Contact a Politician
Add instructions on how to contact government officials and elected representatives to ask for support of the community action project. Include step-by-step details on how to identify specific people to connect and how to compose effective messages. Further, provide sample letters, text messages, and phone/voice mail scripts that readers can use as models. Consult Section 1. Writing Letters to Elected Officials from the Community Tool Box for examples of what this section can include. To understand how audience effects toolbox documents, compare Contact Elected Officials (written for family adults) and Contacting Your Representatives (written for youth advocates)—both from the Community Action Toolkit: A Guide to Advancing Sex Education in Your Community.
How to Write an Op-Ed or Letter to the Editor
Letters and public statements can share the community action through newspapers and television sites as well as through blog posts and similar forum sites. Add instructions that show members of the community how to compose their messages and provide advice on submitting them to local media outlets. The “Writing Opinion Editorials and Letters to the Editor” resources from the CDC’s “Community Action Toolkit: A Guide to Advancing Sex Education in Your Community” (2021) are a good model. You can also find useful ideas in Tips for Working with the Media (p. 22) from the StopBullying.gov Community Action Toolkit.
Shareable Images or Videos Create a collection of easy-to-share images and videos that community members can post in their social media networks. Focus on images and videos that focus on your main message without any clutter. Videos can focus on public service announcements, brief testimonials, and news from the community. Follow the guidelines for image size and shape and video resolution and length that are recommended on the sites where they will be shared. For instance, choose square images to be shared on Instagram. Section 19. Using Social Media for Digital Advocacy from Justice Action Toolkit | Community Tool Box outlines useful background information. The shareables and Twibbon resources in the 2020 Global 16 Days Campaign Social Media Toolkit and Social Media Posts for COVID-19 Vaccine Boosters are useful examples.
Slideshows
Design PowerPoint, Keynote, or Google Slides presentations that can be used to share details about the accomplishments and goals with the community and that community members can use to encourages others to participate in the efforts of the group. Check out the Presentations section (pp. 12–18) of Effective Tools for Communications and Leadership in Indian Country for useful advice on creating presentations. For examples, the sections of the Justice Action Toolkit | Community Tool Box include Powerpoint presentations that summarize the information included on each topic in the toolkit. Use the tabs above the Main Section to switch to a link allowing you to download the presentation. You can also create slideshow carousels, or Stories, that rotate on social media sites like Instagram. See How social justice slideshows took over Instagram for more details.
Glossary
Go through your toolkit and identify words and phrases that community members may be unfamiliar with.
Your list can include abbreviations and acronyms, proper names of relevant parts of the organization or of documents that the group relies on. For each word or phrase, explain what it is and how ti relates to the community. See the Glossary (p. 72) in the Be the Change—Community Action Toolkit for an example, and consult Writing Definitions from the Purdue OWL for help with the genre.
Additional Resources
Gather links to additional resources that provide community members with more information or tools to use as they work toward the community’s goals. Include direct links to the resources and short annotations that explain what the resource is and how it will help the community member. Add subheadings to help community members find what they need easily. For examples, see the list of Further Resources (p. 10) from the Community Action Toolkit for Addressing Intimate Partner Violence Against Transgender People and Social Media Suicide Prevention Resources and Additional Suicide Prevention Resources (p. 8) from the Social Media Safety Toolkit for Veterans, Their Families, and Friends. Consult the Annotated Bibliographies resources from the Writing Center at the University of North Carolina at Chapel Hill for tips on writing annotations.
National Coalition of Anti-Violence Programs. (2017). Community Action Toolkit for Addressing Intimate Partner Violence Against Transgender People. National Coalition of Anti-Violence Programs. Retrieved May 6, 2022, from https://avp.org/wp-content/uploads/2017/04/ncavp_trans_ipvtoolkit.pdf
Sexuality Information and Education Council of the United States (SIECUS). (2018, November 18). Community Action Toolkit: A Guide to Advancing Sex Education in Your Community. SIECUS. Retrieved May 6, 2022, from https://siecus.org/community-action-toolkit/
Image Credit: Piqsels.com, used under public domain.
I’m working on a series of assignments and classroom activities that will support the “Digital Assignments for Activist & Justice-Oriented Projects” presentation that I’m giving at the Computers and Writing Conference this year. Hashtags seem like the right place to start. Campaigns like #BlackLivesMatter and #MeToo have demonstrated that hashtags capture attention and can fuel justice-oriented social action.
Bruce Bimber, Andrew J. Flanagin, and Cynthia Stohl (2005) identify “two foundational aspects of collective action: (a) the binary choice to participate or not and (b) the role of formal organization.” As they unify voices around a common cause, hashtags provide “formal organization” for collective action using social media. In the same way that corporate logos and taglines work, hashtags can become the brand identity for a social movement. By adding a hashtag to a social media post, writers choose to participate and further to align their comments with others who use the same hashtag.
To use hashtags effectively in their activist and justice-oriented projects, students need first to think critically about how hashtags work in social activism (AKA hacktivism). These ten assignments and activities present opportunities for students to examine how hashtags have contributed to collective action in the past.
Assignments and Activities
Ask students to hashtag themselves.
As an icebreaker, invite students to introduce themselves by hashtag. Have students list seven to nine hashtags that describe who they are, what they care about, and/or what they like and do. Students can post anonymously if they desire. Collect all of the hashtags for the class in one document. Students can enter their keywords in a Google Form to simplify this process. Go to the Voyant Tools website, and paste in the class list of hashtags to generate a word cloud showing frequency as well as additional statistics on the hashtags. As a class, discuss what the hashtag data reveals.
Tell the story of the local community hashtag. Begin by examining the story of a highly visible hashtag. Time‘s “The Silence Breakers: Time Person of the Year 2017” reviews people who spoke up during the #MeToo movement. Supplement the Time article with the 2018 Pew Research Center’s “How Social Media Users Have Discussed Sexual Harassment Since #Metoo Went Viral.” As they review the story behind the #MeToo hashtag, ask students to identify how the story connects with details on the impact of the hashtag. After examining the #MeToo story, ask students to choose a local hashtag used by community members to influence collective action. Suggest a chronological order for the stories, perhaps with flashbacks. Remind students of the importance of including a discussion of the impact of the hashtag (the “so what?” for their stories). As an alternative to writing a narrative essay, students can enter key moments that tell the story of their hashtags on a timeline, using a tool such as Knight Lab’s TimelineJS.
Create a one-page info sheet for a hashtag.
After examining resources on info sheets on local issues, have the class create a list of useful information to include on an info sheet for a local community hashtag. At a minimum, lists should include the hashtag, details on who uses it, and its purpose. Further details depend upon the hashtags and how they are used. If students are examining existing hashtags, they can add some background information on the creation of the hashtag, for instance. Encourage students to create and add graphics to illustrate their info sheets. Students can add embedded posts that include photos or other graphics related to the hashtag.
To support students as they structure their info sheets, use the Fact Sheets resources from Kent State.
Design an infographic for a local community hashtag.
Have students read “Designing Effective Infographics” (2018) from the Nielsen Norman Group to learn about the characteristics of a strong infographic and use the information from the Nielsen Norman reading to analyze recent infographics. Once students understand the infographic genre, ask them to create infographics for local community hashtags. Share one or more of these readings from the Pew Research Center to demonstrate the kinds of data students can gather about their hashtags:
Define and describe a hashtag. Ask students to write technical descriptions
of their hashtags that explain what the hashtags are, how they are formed, and how they function. For example, students might discuss how various word or numbers are combined to form the hashtag. Have students include photos or embedded media that show the hashtag in use, integrating the graphics with the text description. Suggest students add details on history, privacy, and other background as appropriate for their hashtags.
Explain how (and why) to use a hashtag.
Discuss the complex ways that hashtags are used, asking students to unpack rote practices and typical expectations. Consider questions such as the following:
Where do you include the hashtag—the beginning? the middle? the end? wherever it falls in the statement? How do you decide?
How does the social media tool that you use (for instance, Twitter, Facebook, TikTok, YouTube, Instagram) influence the way the hashtag is included?
How are hashtags used with other ways of communicating, like sound, photos, and drawings?
What persuasive information belongs in explanations of how to use a hashtag?
Once students have explored the conventions for using hashtags, ask them to write step-by-step instructions for using a hashtag in a particular way (e.g. for a particular medium and purpose). Ask students to consider the audience for their instructions as someone who understands and uses social media personally but has never used social media as part of collective action in an organized way. Supplement the assignment with outside resources on Writing Instructions.
Propose or recommend how to build a collective action campaign with hashtags. After exploring how hashtags can be used as part of collective action, ask students to write a proposal or recommendation report on how to engage with hashtags as a company, nonprofit, or community. The audience for the project will depend upon the group involved. If a company will be participating, the audience might be marketing management within that company and possibly the company’s owners or executive directors. For a community-oriented project, the audience might be members of that community who are unsure how to participate or want to have a stronger impact. Encourage students to think broadly about the ways that hashtags can be used, rather than limiting themselves to a single kind of use, such as status posts on Twitter.
Curate an annotated bibliography that illustrates how a hashtag has been used for collective action. To learn about how hashtags work in community action campaigns, have students compose annotated bibliographies of resources on topics such as the stories behind hashtags, how hashtags evolve with use, viral distribution of hashtags, public impact of hashtags, or how to use hashtags effectively. Alternatively, students can focus on a particular hashtag. For instance, students can begin with an article like “The Hashtags that Brought Black Scientists Together,” from Nature (2021) or “How Black Lives Matter Came to the Academy,” from The New Yorker (2021) and then investigate the hashtags involved. Share the Annotated Bibliographies resources from the Writing Center at the University of North Carolina at Chapel Hill to provide background information and tips for the genre.
Compose an FAQ about hashtag use in a collective action campaign.
Ask students to imagine themselves as people who want to participate in a campaign but aren’t quite sure if they understand enough about how hashtags work in an organized campaign.
Brainstorm questions and relevant issues that people may have about using hashtags for collective community action. Spend some time discussing how to phrase questions for the FAQ so they fit the language and style of the audience. Next, ask students to choose five or more questions and then provide clear and complete answers for each, again with attention to the language and style of the audience. Share advice on writing FAQs such as ZenDesk’s “8 great FAQ page examples and how to create your own” or Truckee Meadows Community College’s “FAQ Writing Guidelines.” If desired, talk about document design and the formatting tools in the composing software to ensure that they know how to make the separate questions and answers easy to read and use.
Write an Op-Ed encouraging support of a campaign by using a hashtag.
Choose a hashtag that has been used as part of local community action, and write an op-ed that encourages readers to use the hashtag to share their support for the community action campaign.
For background, read “Hashtag Activism Isn’t a Cop-Out,” from The Atlantic (2015) and “The Second Act of Social-Media Activism,” from The New Yorker (2020). As a class, discuss the successes and challenges of community hashtags as explored in the articles. Based on their reading and analysis, have students look critically at their hashtags, assessing the impact of their hashtag on the local community. Write your op-ed that encourages readers to use the hashtag to support the community action, using their research on its impact to support their argument. As students work on their op-eds, share the “How to Write an Op-ed or Column” from Harvard or the “Writing Opinion Editorials and Letters to the Editor” resources from the CDC’s “Community Action Toolkit: A Guide to Advancing Sex Education in Your Community” (2021) to support their understanding of the op-ed genre.
Integrating these Activities
Because these ten activities all deal with hashtags, each can be a segment of a larger course-long project on community action, social justice, or digital media.
Students can spend the term working on a community action toolkit, including a variety of the projects on the list. The story behind the hashtag (#2 above) can become part of the opening of the toolkit, providing background on the campaign. The info sheet (#3) or infographic (#4) can be included in the toolkit to show the impact and use of the hashtag in the community action campaign. Instructions on how and why to use a hashtag (#6) can be part of the body of the toolkit, as they provide details on how to participate in the campaign. The FAQ (#9) can be included toward the end of the toolkit, to address questions not covered elsewhere in the document.
Students can first write the info sheet assignment (#3) and then after gathering the data in the info sheet, they can convert their ideas into a more visual composition by creating infographics (#4).
Students can write recommendation reports (#7), beginning their work with research on their hashtags, the community involved, and the intended influence and impact of using the hashtag. They can organize their research in an annotated bibliography (#8), which can be added to the appendix of the report (and referred to in the Methods and Results sections of the report).
References
Bimber, Bruce, Flanagin, Andrew J., & Stohl, Cynthia. (2005). Reconceptualizing Collective Action in the Contemporary Media Environment. Communication Theory, 15(4), 365–388. https://doi.org/10.1111/j.1468-2885.2005.tb00340.x
Background Readings for Instructors
Haltiwanger, Shannon. (2014). Embracing Social Media AS PART OF A Storyteller’s Toolkit. History News, 69(4), 7–10.
Jackson, Sarah J., Bailey, Moya, & Welles, Brooke Foucault. (2020). #HashtagActivism: Networks of race and gender justice. The MIT Press.
Shirky, Clay. (2011). The Political Power of Social Media: Technology, the Public Sphere, and Political Change. Foreign Affairs, 90(1), 28–41.
Strickland, James. (2004). Just the FAQs: An Alternative to Teaching the Research Paper. The English Journal, 94(1), 23. https://doi.org/10.2307/4128843
