A Classification Activity Based on Visual Qualities

Today I have a classification activity that asks students to use visual design as they compare items by creating categories based on the visual qualities of the items they classify. The activity builds on designer Haik Avanian’s classification of 2020 presidential campaign logos, shared a few weeks ago by my colleague Shelley Reid.

In his Twitter update on the classification, Avanian explains that the logos are “loosely organized by visual qualities.” The original image included an incorrect logo for Tulsi Gabbard, so I have included the revised version (click the image to see an enlarged version):

Share the image with your class to begin the activity, asking students to consider the categories and their effectiveness for organizing the logos. Encourage students to think of other visual categories that would fit the logos. The point is not to focus on the politicians behind the logos. Have students look at the designs and categories only. Naturally, if your class is discussing political issues, you can ask students to consider how political issues influence the logo choices as well.

Make Updates

Have students update the images as possible. Several of the campaigns have alternative versions. In particular, you will find color versions for most of the logos that are shown as black and white only. Students can consider whether the color versions fit the existing categories, making changes to the categories as appropriate.

Evaluate the Logos

Expand the discussion by sharing some of the replies that appear on Avanian’s Twitter update. Avanian analyzes some of the logos further in the replies, declaring Cory Booker the winner of the logo competition. In reply to a question, Avanian also explains this definition of visual qualities in art: “Visual qualities are essential elements that an artist uses in his art work. These are qualities that are visible and are used to express or convey the artist’s idea of his work. Visual qualities include color, shape, texture, form, etc” (emphasis Avanian’s).

Expand to Other Political Campaigns

Finally, show students the collection of 2018 U.S. Congressional campaign logos from The Center For American Politics And Design. While the collection of logos is useful as it stands, the filters on the site allow students to narrow the collection by design features such as logo color, iconography, and font, as well as by features such as political party and the state represented. Using the site, students can assemble their own custom collection of logos and then create their own classification systems for the logos.

Move Beyond Political Logos

To extend the activity beyond political campaigns, ask students to apply these same analysis and classification strategies to other logos they encounter. Since nearly every business has a logo of some kind, students can likely find a focus that relates to their personal interests. Here are some ideas that come to mind:

• Professional sports logos
• Restaurant logos
• Department store logos
• Bakery logos
• Extracurricular club logos
• Sporting goods logos
• Technology company logos
• Automobile logos
• Game app logos
• Television network logos

Alternatively, you can ask students to ignore what item or organization the logos relate to by collecting logos that share a design feature, such as red logos or logos featuring a typography. Once they have their collection of logos, students can work to classify their logos, using some of the same ideas that were applied to the political logos.

Final Thoughts

One of the biggest advantages of this activity is its flexibility. You can use it to talk about visual design principles, advertising, politics, and classification systems. Adapt the activity further by looking at changes to logos over time (e.g., how a corporate logo has changed), and consider why the logos have changed. Have students look at political campaign logos from another country, and ask students to consider how culture influences the logo design.

What ideas do you have for using this logo activity? I’m sure there are many more options, and I would love to hear what you could do with these resources. Share your ideas by leaving a comment below.

This post originally published on the Bedford Bits blog.

Designing a Twist on Active Learning Strategies

Last week, I shared a series of active learning strategies focused on design principles, related to a research poster project that students are working on this month. That activity inspired me to consider how I could rethink active learning strategies to discuss design and visual rhetoric.

The result is my new versions of three activities, suited for analysis of a visual document design or a visual artifact (such as a poster). For each task, I explain how the original learning task is used, and then I follow with the prompt that I created for my twist on the strategy.

Active Learning Tasks

Muddiest and Clearest Points

Original: Muddiest-point and clearest-point tasks ask students to reflect on recent information from the class and identify the relevant ideas or concepts. The muddiest point is the idea or concept that the student understands least while the clearest point is the idea or concept that the student understands most fully.

The Twist: Examine the image or document and identify the muddiest point and the clearest point in the visual design. For the muddiest point, identify the place in the visual where the image, the text, or other aspects are hardest to identify and understand. It might be a place where the image is blurred, faded, overexposed, or in shadows. It could be a place where an element is small, cropped off or otherwise incomplete. Once you identify the muddiest point, consider what it contributes to the overall image or document and why it is minimized in comparison to other aspects of the image or document.

For the clearest point, look for the opposite place, where the image, the text, or other aspect is clearest and easiest to identify and understand. It might be a place that it larger, sharply focused, brighter, or highlighted in some way. Once you identify the clearest point, consider what it contributes to the overall image or document and why it stands out so clearly in comparison to the other aspects of the image or document.

Four Corners

Original: This active learning strategy relies on the physical layout of the classroom. The teacher sets up a station–with a discussion topic, problem to solve, or issue to debate–in each of the room’s four corners. Students are divided into four groups and rotate through the stations, or they visit only one station and then share the corner’s discussion with the full class.

The Twist: Focus on the four corners of the image or document you are examining. Label them as Top-Left, Top-Right, Bottom-Right, and Bottom-Left. Think about what appears in each corner–text, color, drawings, photographs, shadows, and so forth. In addition to considering what appears in each corner, reflect on aspects such as the size of the elements. Take into account how the content of the four corners relates to the rest of the image or document and how the corners relate to one another. After your analysis of the four corners, hypothesize what the corners contribute to the overall visual design.

Background Knowledge Probe

Original: Background knowledge tasks can take various forms, from freewriting about a previous lesson or experience to a scavenger hunt. The teacher either asks a question that will trigger students to recall prior knowledge about the topic, or the teacher can set up situations that require prior knowledge to complete a task. This strategy tells the teacher what students already know, so she can avoid reviewing information unnecessarily. Further, it helps students recall concepts and ideas that a new lesson will draw upon.

The Twist: Take the idea of a background knowledge probe literally. Examine the image or document, and focus on the background of the design. How does the background differ from the rest of the image or document? Does it complement the foreground? Does it provide a contrast? Is it a simple, blank canvas, or does it add information to the message? Based on your examination of the image or document, explain how the background contributes to the overall visual.

Final Thoughts

Like the active learning strategies that I shared last week, the three active learning strategies above ask students to look at the design of an image or document from different perspectives. By focusing on a specific area of the visual message, students isolate how the various parts of the visual contribute to its overall message.

Do you use active learning strategies in the classroom? How do you ask students to examine the way that visual design contributes to a message? If you have classroom activities to share, I would love to hear from you. Please leave a comment below to tell me about your strategies.

Image credit: See Writing Differently 2018 7 by COD Newsroom on Flickr, used under a CC BY 2.0 license.

This post originally published on the Bedford Bits blog.

Examining Design Principles through Active Learning Tasks

My students are beginning research posters this week, so the course is returning to information on effective design and in particular the design principles of Contrast, Repetition, Alignment, and Proximity. In today’s post, I’ll share the active learning tasks I’m using to ask students to recall prior knowledge and give them hands-on work with the design principles.

Active learning tasks ask students to engage directly in their learning process by “involving [them] in doing things and thinking about the things they are doing” (Bonwell & Eison 1991).

A simplified explanation of this teaching strategy compares students’ minds to sponges and to mechanical gears. Passive learning strategies, such as lectures, treat the student’s mind like a sponge, ready to absorb ideas as it creates a repository of information. It aligns well with Paulo Freire’s banking model of education. Active learning strategies, alternately, engage the student’s brain as if it were a machine made of interlocking gears, turning and churning as it tests hypotheses and creates knowledge.

The series of tasks I describe below asks students to recall what they know about the design principles, to apply the principles through several analysis activities, and to forecast how they will use the principles in their research posters.

Background Readings and Resources

Basic Activity Logistics

The course includes weekly writing and revision activities that students complete individually and in groups. Discussion prompts and related activities are posted as weekly activities. Since I teach a fully-online course, this work is submitted as a discussion post to me in the course management software. These tasks are much like the in-class activities that would be part of a face-to-face course.

The tasks below give you the short version of the prompt. I add more specific details on how to post, share, and reply to one another in the assignments shared with students.

Active Learning Tasks

Design Principles Scavenger Hunt

Go on a hunt on campus or online for a good or bad visual. It can be any kind of visual–a digital sign, a full-page ad in a magazine, a billboard, and so forth. It doesn’t have to be a research poster. Here’s one way to find a visual for this discussion: Find a bulletin board on campus. Stand across the hall from it, and identify the one piece on the bulletin board that grabs your attention.

Take a photo of the visual you find or save the visual if you found it online. Add a paragraph that tells us why it is a good visual or a bad one. Use the ideas from the textbook to support your ideas.

Design Principles Prescription

You are the Design Doctor. Choose a visual from the Design Principles Scavenger Hunt or one that you have found elsewhere, and consider how well the visual uses the design principles of contrast, repetition, alignment, and proximity. Respond in three parts:

1. Describe how the visual uses the design principles.
2. Diagnose the design shortcomings of the visual.
3. Prescribe solutions that will improve the visual.

Positive Application Task

Choose a visual from a previous project in the course or one that you are planning to use in your research poster. Annotate the visual with details on how you have used the design principles of contrast, repetition, alignment, and proximity. Label features of the visual with arrows that pair with related descriptions and explanations of the design principles. Use Figure 11.1 on pages 251—52 of Technical Communication as the model for your response.

Research Poster Design Plan

Based on what you know about the design principles of contrast, repetition, alignment, and proximity, create a design plan for your research poster.

1. Brainstorm a list of ideas you want to emphasize in your poster.
2. Apply design principles to the ideas, indicating strategies you can use to highlight the content on your poster.
3. Create a style sheet for your poster, outlining the design decisions you have made. For instance, your style sheet should cover information such as the following:
   • What font and font size will you use for regular text?
   • What font and font size will you use for Level 1 headings? Level 2 headings?
   • What colors will you use on the poster, and where will you use them?

Final Thoughts

These four active learning activities seem relatively simple on the surface; however, they build on one another to lead students to recall how the design principles work and then apply those principles to their own work. What strategies do you use to encourage students to apply composing and design strategies to their own work? Please tell me by leaving a comment below.

References

Bonwell, C. C., & Eison, J. A. (1991). Active learning: creating excitement in the classroom (ASHE-ERIC Higher Education Report No. 1). Washington, DC: School of Education and Human Development, George Washington University. Retrieved from http://files.eric.ed.gov/fulltext/ED336049.pdf

Freire, P., & Macedo, D. (2000). Pedagogy of the Oppressed, 30th Anniversary Edition (30th Anniversary edition; M. B. Ramos, trans.). New York: Continuum.

Photo credit: The Open University Brand Design Guidelines by DAMS Library, on Flickr, used under a CC-BY 2.0 license.

This post originally published on the Bedford Bits blog.