Students Remember More Ads Than News
—Didn't we know that kids paid attention to the ads back in the days of Schoolhouse Rock
? The question that the article raises for me is what did the researchers ask them. Did they ask them questions that would tell us whether they were paying any attention to the other information on the channel? And as the Channel One CEO Judy Harris points out, the kids weren't isolated. Did the researchers ask questions to determine other places that they were exposed to the products or services that were purchased?
Regardless the article raises important issues on how we pay attention to what students engage with and why. We need to think more about the literacy skills that students are choosing to engage and how we can harness that power in the classroom.